Ruby corporate

 Portuguese for foreigners: Portuguese for the Corporate World 

 Here you can find all the benefits of studying at Ruby Academy. The Portuguese course for foreigners and expats with the best methodology online and in-company in Brazil. 

 

 

Why should you invest in a Portuguese language course for expats? 

The phenomenon of crescent globalization and so the necessity of an efficient second language for communication makes the Portuguese language fundamental not only in Brazil and in Latin America, but also globally. Portuguese is the fifth most spoken language worldwide, the third one in the West, and the first one in Latin America. Around 300 million people speak Portuguese daily.

Mastering the idiom means growth, development, and above all, better professional conditions especially in South American to keep up with the fast changes in a world more and more connected. Portuguese opens the doors for personal, professional, and cultural development when it comes to Brazil.

The importance of Brazilian Portuguese

Our literary works recognized worldwide, Brazilian soap operas been exported to many countries and massive representativeness in social media, such as Twitter and Facebook, there is no denying the abundance of the Portuguese language, which perfectly translates our culture, values, and society.

Brazilian Portuguese online and in-company at Ruby Academy

The module Business Portuguese from Ruby Academy focuses on the needs of each of our students. 

Metodologia inovadora passo a passo

Sendo assim, o primeiro passo é uma entrevista com nossa equipe para entendimento das reais necessidades de cada profissional e empresa e a partir de então é feito uma análise dos objetivos, anseios e expectativas de cada aluno, por fim traçamos uma meta com objetivos claros e estratégias de como alcançá-los através da personalização das aulas. 

O aluno no centro do próprio aprendizado

As aulas têm como fundamento o “student centered classes”, ou seja, o professor é o mediador, onde ao aluno é incentivado a atuar de forma independente, portanto, a aquisição para domínio no inglês é estimulada desde as primeiras aulas. 

Innovative methodology step-by-step

Therefore, the first step is an interview with our team so we can understand the real needs of each professional and respectively company, and from there we analyze the goals, desires, and expectation of each student. Finally, we design a target with clear aims and strategies to achieve them through our personalized lessons.

The student in the center of their learning process

Our lessons have as a foundation the “student-centered classes”, which means, the teacher is the mediator, where the student is encouraged to act independently, therefore, the acquisition to master Portuguese is stimulated since the very first lessons. 

Aprendendo e adquirindo o idioma de verdade

Na Ruby Academy diferenciamos conhecimento de aquisição, o primeiro acontece de forma mecanizada, o aluno consegue fazer uma prova e se sair bem, mas pouco tempo depois aquele conhecimento se não for aplicado volta para o esquecimento. 

Na aquisição, ao contrário do conhecimento, o aluno é estimulado a sempre pensar em um nível acima daquele em que se encontra, onde o professor, como mediador, “passeia” por esse nível acima retornando ao nível do aluno através de inputs corretos (i+1), através de inputs geramos o estudo, e o aluno é capaz de produzir a fala e escrita em inglês (output) e por sua vez ter o feedback do professor. Para atingirmos esse objetivo utilizamos diferentes técnicas dentro da abordagem comunicativa, descritas abaixo:

  • Task Based Learning – processo de aprendizagem com tarefas para o aluno.
  • Learn by association – o aluno aprende por associação
  • Concept Checking Questions (CQC) – checagem com os alunos sobre o entendimento do material proposto em aula
  • Incidental Learning – aprendizagem acidental
  • Exposição suficiente a input compreensível – contendo estruturas acima do nível atual do aluno
  • Foco no ensino prático e realista do idioma – trabalhando pequenas tarefas individuais, em dupla ou pequenos grupos

Learning and acquiring the real language

At Ruby Academy we distinguish knowledge from acquisition, the first one happens mechanically, the student gets to succeed in an exam, however soon after that knowledge, if not applied, is easily forgotten. 

In acquisition, on the other hand, the student is always encouraged to think one level ahead of, where the teacher, as a mediator, “strolls” through this level returning to the student´s level through right inputs (lesson). Within these inputs we generate the study, and the student is capable to replicate the speech and writing (output). Moreover, through self-led study (work) the student can advance in his objectives. After this cycle, the teacher can give feedback on the student´s performance (feedback).

And from this journey, we reach our exclusive method, the FLOW: Feedback, Lesson, Output & Work.

 

In order to reach the FLOW we use different techniques within the communicative approach, described below:

  • Task-Based Learning – the process of learning with specific tasks to be completed by the student
  • Learn by association – where the student learns by association
  • Concept Checking Questions (CQC) – checking together with the student about the understanding of the material proposed in class
  • Incidental Learning – when the student learns by accident (without intention)
  • Enough exposure to a clear input – which contains structures one level above of the actual student´s level
  • Focus on practical and realistic teaching of the idiom – working on small individual tasks that can be done individually, in couples, or small groups

Exclusive Methodology of Business Brazilian Portuguese 

Aplicamos nossa metodologia exclusiva, a Take Ownership of your Learning Process (TOLP), que nada mais é que encorajar o aluno a participar ativamente de sua aquisição no idioma, dando-o ferramentas para que identifique quais os materiais corretos para estudo fora do ambiente da sala de aula, um dos grandes desafios dos alunos é continuar sua aprendizagem mesmo que não esteja regularmente fazendo aulas de inglês. 

We apply our exclusive methodology, Take Ownership of your Learning Process (TOLP), which means to encourage the student to actively participate in the language acquisition, giving him tools to identify which materials are correct to study outside the classroom environment, one of the greatest challenges of the students is to keep on learning even when they are not regularly studying Portuguese. 

Independence to learn

It is common for the students to stop their studies for one reason or another and then returning sometime later. However, they must return their studies some levels below where they had stopped, because the knowledge acquired did not result in an acquisition of the language, and this brings lots of frustration for the students that restart their studies already feeling discouraged. 

However, at Ruby Academy, you can walk with your own feet with your studies after a while, as you are going to know the right materials to study and can search them independently and autonomously.

Apart from the fact that many occasions the student is in Brazil, which makes the volume of information in Portuguese very high. Many opportunity to practice will be available of the student: do the groceries, go to the bank, and open an account, Interact in a coffee shop among many others. If the student wishes, there is always the possibility to have immersion classes, accompanied by a teacher to places and public facilities to practice the truly Brazilian Portuguese.

Independência para aprender 

Muitas das vezes os alunos param seus estudos, e ao retornar tempos depois, tem que voltar alguns níveis abaixo de onde parou, pois o conhecimento não resultou em aquisição, e isso gera muita frustração para o aluno que já inicia seus estudos desestimulado. 

No entanto, na Ruby Academy, você vai conseguir com o tempo caminhar sozinho nos seus estudos, já que você vai saber quais materiais corretos estudar e poderá buscá-los de forma autônoma e independente.

Brazilian Portuguese x Business Portuguese

BUSINESS ENGLISH

O que é afinal de contas o Business English e como ele se diferencia de um curso de inglês regular?

No Business English, o vocabulário é todo centrado no inglês usado no ambiente corporativo, incluindo jargões, expressões idiomáticas e até mesmo gírias apropriados para esse tipo de contexto, sendo essa uma das principais diferenças.

Além do mais, a gramática é deixada um pouco de lado (não totalmente) para abrir espaço para diálogos, textos, áudios, escrita e todo o vocabulário apropriado ao contexto corporate. É necessário que o aluno tenha alguma bagagem no idioma inglês, pois sair de um nível básico já adentrando o contexto do inglês corporativo é desafiador, justamente pelo foco ser o Business English e não a gramática em si. 

BUSINESS ENGLISH

What does it mean Portuguese for Business and how it is different from a regular Portuguese course?

When it comes to Business Portuguese, the vocabulary is centered in the Portuguese used in the corporate environment, including jargon, idiomatic expressions, and even slangs appropriated for this type of context, being these the major differences.

Furthermore, grammar is a little bit left behind (not totally) to open space for dialogues, texts, audios, and all the appropriate vocabulary for the corporate context. There is no need that the student should have a certain level in the Portuguese language to acquire Business Portuguese. The focus of the Corporate Portuguese is not the grammar itself, plus, with the input naturally acquired living in Brazil it is possible to start from scratch and learn the language using Portuguese for the business world.

In case the student is living overseas we guarantee distant learning in a light and fluid way with lots of recommendations of videos, texts, podcasts, in other words, an experience of true immersion even considering the distance.

Caso o aluno esteja vivendo fora do Brasil garantimos a aprendizagem a distância de forma leve e fluída com muitas recomendações de vídeos, textos, podcasts, ou seja, uma verdadeira imersão a distância.

Personalized Portuguese course for the challenges of your work 

É de suma importância que cada aluno faça o needs analysis, que em tradução livre significa análise de necessidades para alinhamento de objetivos, tarefas e prazos. 

Exemplos de materiais próprios vão desde vocabulário e treino para entrevistas em inglês, reuniões, redigir um e-mail de forma correta, negociação, apresentações e também tópicos da área de cada aluno como marketing, vendas, atendimento ao consumidor, turismo & hotelaria, investimentos, finanças e etc. 

Each student must go through the needs analysis, which means the assessment of the needs and alignment of objectives, tasks, and deadlines. 

Examples of authentic materials are vocabulary and training for interviews in Portuguese, meetings, writing a correct email, negotiation, presentations, and also topics related to the field of the student such as marketing, sales, customer service, tourism & hotel, investments, finances, etc. 

Advantages and benefits of investing in a course of Brazilian Portuguese for companies 

Professionals with levels of proficiency in Portuguese for business do not only master a conversation, know how to read & write in the idiom, but also have the knowledge to persuade, show arguments, and demonstrate vast vocabulary. They are people with good rhetoric, that take part in the decision making confidently. They present defined strategies, know how to develop ideas and make use of creativity, write well written emails, among other abilities related to Business Portuguese. The leader with Portuguese language skills positions himself/ herself at the fore-front and shows empathy within his/her team, after all, the effort to communicate in Portuguese is a positive trend seeing by the team and show authentic interest not only within the company but above all in our culture and society.

The companies in Brazil seek professionals that master Portuguese because of their own needs and future needs. Sometimes the demand to have a leader with linguistic abilities in Portuguese do not happen immediately. However, the professional that masters the idiom have a much more assertive understanding of the Brazilian market, improves the daily work dynamic, because he/ she is a professional that can think about solutions together with his/her team and knows the importance for the company to communicate in Portuguese with their peer.

We are here to help you to achieve these goals.

Let’s take the next steps?

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